11 CRM Examples and How to Use Them

While these CRMs also provide standard features and adapt to horizontal uses, the vendors position their product along particular expertise or thought leadership. Personalized, targeted messaging generates a lot more interest from potential customers. And ActiveCampaign enables companies to create personalized content to reach, nurture, convert, and grow their customer base. It allows you to create “activities,” or tasks that can remind you to follow up or take another action. Salesforce is one of the original SaaS CRM tools and is a common choice for enterprise companies with large customer bases. This seems straightforward, but many companies struggle to keep data aligned, especially as they grow and take on more customers.

crm tools examples

It also provides powerful tracking and reporting features to measure the success of your campaigns and optimize your efforts. Additionally, ActiveCampaign offers a wide range of integrations with other services, making it easy to connect your email marketing efforts with the rest of your marketing activities. BIGContacts is a cloud-based contact management system for businesses to store, manage, and share their contacts with others in a secure environment. With BIGContacts, users can connect with colleagues, customers, and partners more effectively by having instant access to all of their contact information in one place. Additionally, BIGContacts offers a variety of features such as contact sharing, birthday reminders, and custom filters that help users stay organized and connected.

Key features of a CRM system

Pipedrive comes highly recommended and is a great option if you’re searching for a complete sales CRM to manage your objectives and keep you on track. The platform contains all the tools you need to keep the structure of your sales process intact. Using a CRM system helps businesses become more efficient, improve relationships with their customers and boost their CLV . As well as tracking every phone call, email sent, meeting held and presentation delivered, CRM systems can also be used to add notes, schedule follow-ups and organise the next steps that need to be taken.

  • EngageBay is one of the few CRM platforms to enable users to create different customizable pipelines for multiple products and sales processes.
  • Salesforce offers a number of apps — such as Einstein AI — that make it easier to achieve your unique goals.
  • It even features a calendar to enable you and your team to schedule, decline, or accept internal and external meetings in real-time.
  • FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions.
  • Freshsales automates the sales marketing process, boosts productivity and efficiency in daily task management, and gives sales teams more time for selling by integrating email, phone, chat, and telephony.
  • As you grow your customer database and take on more complex client work, you’ll need a no-fail CRM and project management solution like ClickUp to manage all levels of sales opportunities and marketing campaigns.

Zoho even offers custom modules you can use to extend the functionality of the software to suit your particular needs. Once a client is added to your Bitrix24 CRM, the database would be automatically updated whenever you reach out to the person. This CRM platform offers a free trial that you can take advantage of to see how Pipedrive works and whether it’s right for your business and its needs. Pipedrive is very easy to set up and intuitive to use even for those who have no prior experience with CRM software. This means that you’ll have to come up with effective ways to guide and monitor prospects through every stage of the customer journey until they become sales. Freshworks organizes and updates contact and engagement data in a single location — thanks to the Customer-for-Life Cloud feature — so sales reps and marketers know exactly who they’re targeting.

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You can utilize it throughout your marketing, sales, and customer service departments. It offers a comprehensive free edition that outperforms the majority of paid CRMs on the market. The platform gives salespeople all they require to generate high-quality leads, partake in contextual discussions, close deals using insights driven by AI, and develop long-lasting client connections. For one, CRM operational crm definition solutions provide a single source of truth for all customer contact data so that your team members always know which customer they are speaking to. Salesforce offers innovative, cloud-based CRM that’s scalable and customisable, so every business can create their ideal solution. A CRM system stores important customer and prospect data, enabling businesses to better manage their key relationships.

crm tools examples

Still, if you dig deeper into our list, you can find that HubSpot CRM is the best software of its kind. It’s free, lightweight, and can integrate with its other sister products to expand your reach. Don’t be fooled by its “inbound” type, however, as it can do more than just inbound marketing efforts. If you want to know more about the features, you can easily sign up for HubSpot CRM free trial. Salesforce CRM redefined the sales space when it launched a cloud sales system with tools that today has evolved into the standard CRM features we mentioned above. Some CRM can be classified by their specific thrust towards a main function, like promoting inbound marketing or the traditional sales-stage approach.

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One of the key benefits that Pipedrive brings to sales teams is its ability to separate potential customers into different groups through the process of lead segmentation. Your business interacts with customers across numerous digital marketing channels—from social media and SMS messaging to search engines and websites. CRM platforms let you easily track and interact with customers as they move from channel to channel. CRM tools accomplish this by giving businesses a 360-degree view of potential and existing customers as they move through their relationship with the business. We’ll dive into some CRM examples to better understand how these tools actually help businesses.

crm tools examples

Salesforce is a cloud-based software company providing CRM and other enterprise software solutions. Salesforce helps businesses manage their customer data, interactions, and sales processes. It offers a variety of features, including sales pipeline management, contact management, marketing automation, and customer support. Pipedrive https://xcritical.com/ is a sales pipeline management tool helping businesses keep track of their sales cycle and progress. It’s an accessible cloud-based solution from any device, making it ideal for companies with a remote sales team. Pipedrive offers a variety of features such as customizable pipelines, sales, email integration, and activity tracking.